I remember a Consumer Reports from the 80s or 90s that claimed Cheerios was the healthiest cereal. Now it ranks a paltry 52, when it takes a score of 62 to qualify as a healthy product. I wonder whether it's the recipe that has changed, or the measuring standards.
An article at The Consumerist claims that the cereal industry spends upwards of $156 million in advertising for the "sugariest" cereals.
Even as a kid, I remember thinking that if you have to add toast, juice and milk to the cereal to make it part of a healthy breakfast, what do you need the cereal for?